Creative Planning > Insights > Investing > Direct Indexing – A Tax-Efficient Strategy for Diversifying Concentrated Holdings

Direct Indexing – A Tax-Efficient Strategy for Diversifying Concentrated Holdings

LAST UPDATED
December 23, 2025
  • Direct indexing is an investment strategy that seeks to replicate the performance of an existing stock index but with fewer holdings and more precise tax management.
  • When combined with tax-loss harvesting, direct indexing can be a tax-efficient approach to diversifying a concentrated stock position.
  • Your wealth manager can help you implement a direct indexing strategy that makes sense for you as part of your broader financial planning and tax planning.

Holding a concentrated stock portfolio can expose you to unnecessary risks, due to a lack of diversification. However, concentrated positions can be difficult to unwind, and selling stock that has appreciated in value can result in significant capital gains and a higher capital gains tax bill. Direct indexing is a strategy that can help diversify your concentrated holdings in a tax-efficient manner while managing the tax implications over time.

What Is Direct Indexing as an Investment Strategy?

Direct indexing is an investment strategy that seeks to replicate the performance of an existing stock index, such as the S&P 500, by purchasing a smaller set of individual stocks at the same proportional weighting of the target index. This approach allows an investor to maintain a diversified portfolio but with a smaller number of stocks than the overall index and more flexibility than a traditional index fund or mutual fund.

By using a direct index instead of a pooled vehicle, investors own individual securities directly in their portfolios, which can enhance tax efficiency, create opportunities for tax alpha and support more personalized portfolio management decisions. For a deeper dive into how Creative Planning approaches direct indexing, see our piece on enhanced direct indexing.

Direct indexing offers several key benefits for investors seeking a more customized investment strategy and tax-efficient diversification.

How direct indexing uses tax-loss harvesting

In contrast to owning shares of a mutual fund or exchange-traded fund (ETF), a direct indexing strategy allows you to own individual shares of stock. This scenario gives you the flexibility to sell individual shares that have declined in value to realize an investment loss, then use that loss to offset capital gains elsewhere in your portfolio — a strategy known as tax-loss harvesting. Following the sale, you can reinvest your proceeds in a similar security that allows you to retain your target risk/return profile and continue growing your portfolio while also deducting up to $3,000 per year in investment losses against ordinary income, subject to current tax rules.

With any discussion of tax-loss harvesting, it’s important to note the wash-sale rule, which is designed to prevent investors from selling at a loss for the sole purpose of realizing a tax deduction. The wash-sale rule states that you can’t qualify for a deduction if you sell an investment at a loss and purchase a “substantially similar” investment within 30 days before or after the sale. To avoid inadvertently triggering a wash sale and creating unintended tax consequences, be sure to seek the guidance of an experienced wealth manager and consider how techniques like year-round tax planning and tax-efficient wealth management fit into your broader tax management strategy.

Concentrated stock diversification with a direct indexing portfolio

Direct indexing can serve as a tax-efficient diversification strategy for investors with a large single stock or company stock position. When combined with tax-loss harvesting, direct indexing can be a tax-efficient way to gradually unwind a concentrated stock position, as it allows you to gradually sell shares of concentrated stock and invest the proceeds in the indexed portfolio. The losses generated through the portfolio’s tax-loss harvesting strategy can be used to offset a portion of the capital gains that resulted from your stock sale, helping reduce your overall tax burden. As you gradually sell more stock and invest in the indexed portfolio, your investments become increasingly diversified and less dependent on a single stock or company stock.

For more on handling a concentrated stock position and evaluating diversification strategies such as exchange funds or staged stock sales, review our resources on managing concentrated stock positions and leaving a company with concentrated stock.

Control and customization with direct indexing

When you purchase shares of an index fund, mutual fund or ETF, you give up control over the underlying securities that are held by the investment. In contrast, direct indexing gives you flexibility to select and avoid specific stocks. This is especially important if you hold a concentrated position, as it allows you to avoid inadvertently purchasing additional shares of that stock.

For example, say you work at Procter & Gamble and have a significant amount of P&G stock in your employer-sponsored retirement plan. If you purchase shares of an S&P 500 Index fund within your brokerage account, you’ll be adding additional exposure to P&G stock in your portfolio, which further concentrates your position. Choosing to invest in a direct index instead allows you to avoid purchasing additional P&G shares, while still gaining broad market exposure and diversifying your overall stock position.

Direct indexing also offers you the ability to avoid investing in stocks that don’t align with your personal beliefs and values, which makes it a helpful strategy for values-based investing and customized indexing solutions.

How Direct Indexing Fits Into Your Overall Investment Strategy

Direct indexing is most effective when it’s integrated into a broader investment strategy and long-term wealth plan. It can complement other diversification strategies, help manage capital gains and capital gains tax exposure, and support more intentional portfolio construction for investors with complex balance sheets.

Could you use help implementing a direct indexing strategy? Creative Planning is here for you. Our team can help you evaluate your concentrated stock position, estimate potential tax benefits from direct indexing and integrate tax-efficient diversification strategies into your overall wealth management plan. To get started, please schedule a call with a member of our team.

This commentary is provided for general information purposes only, should not be construed as investment, tax or legal advice, and does not constitute an attorney/client relationship. Past performance of any market results is no assurance of future performance. The information contained herein has been obtained from sources deemed reliable but is not guaranteed.

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