Important Disclosure Information

Important Disclosure Information

Creative Planning, LLC. (“Company”) is an SEC registered investment adviser located in Overland Park, Kansas. Company and its representatives are in compliance with the current filing requirements imposed upon SEC registered investment advisers by those states in which Company maintains clients. Company may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements. Company’s web site is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of Company’s web site on the Internet should not be construed by any consumer and/or prospective client as Company’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Any subsequent, direct communication by Company with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of Company, please contact the SEC or the state securities regulators for those states in which Company maintains a notice filing. A copy of Company’s current written disclosure statement discussing Company’s business operations, services, and fees is available from Company upon written request. Company does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Company web site or incorporated herein, and takes no responsibility therefore. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.


Please remember that different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment or investment strategy (including those undertaken or recommended by Company), will be profitable or equal any historical performance level(s).


Certain portions of Company’s web site (i.e. newsletters, articles, commentaries, etc.) may contain a discussion of, and/or provide access to, Company (and those of other investment and non-investment professionals) positions and/or recommendations as of a specific prior date. Due to various factors, including changing market conditions, such discussion may no longer be reflective of current position(s) and/or recommendation(s). Moreover, no client or prospective client should assume that any such discussion serves as the receipt of, or a substitute for, personalized advice from Company, or from any other investment professional. Company is neither an attorney nor an accountant, and no portion of the web site content should be interpreted as legal, accounting or tax advice.


Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Company is engaged, or continues to be engaged, to provide investment advisory services, nor should it be construed as a current or past endorsement of Company by any of its clients. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Rankings are generally limited to participating advisers. The Company never pays a fee to be considered for any ranking or recognition, but may purchase plaques or reprints to publicize rankings. For information on individual rankings, including methodology, please click the link for the respective accolade at


For the 2020 RIA Channel Top 100 Wealth Managers List, the criteria are:

RIA Channel ranked the Top 100 RIA firms of 2020 based on a proprietary set of criteria and data. The ranking is based on both size and growth in assets as of June 30, 2020, as reported to the SEC. RIA Database ( was used for regulatory data, organic research, and advisor surveys.


For the Ingram’s 2019 Best Places to Work award, the criteria are:

The firm must be nominated by an employee. A firm can only win every 3rd year. Ingram’s reviews the following criteria and determines the winners: MANAGEMENT PRACTICES (Including areas such as leadership, advancement opportunities, planning and communication), TRAINING AND DEVELOPMENT (Including areas such as employee training programs, continuing education and advancement), PAY AND BENEFITS (Competitive/innovative salary structures, medical coverage, employees savings plans such as 401(k) accounts (with specifics on matching formulas), flexible spending accounts, access to fitness programs and discount programs, flex hours, etc.), WORK ENVIRONMENT (This includes areas such as role satisfaction, teamwork, and corporate culture), FINANCIAL OUTLOOK (This includes areas such as job, facility expansion and company financial stability), and COMMUNITY SERVICE (This includes areas such as donating time and/or dollars and paid time off to volunteer).


For the Kansas City Business Journal’s 2015 Best Places to Work, the criteria are:

The Kansas City Business Journal received more than 250 nominations from companies vying to be named as a Best Place to Work in Kansas City. But the employees had the final say, rating their employers on team/manager effectiveness, retention probability, work engagement and whether they feel valued. Any company in the Kansas City metropolitan area with 10 or more full-time employees was eligible; Quantum Workplace administered the employee survey.


For the Barron’s “America’s Top 1200 Finacial Advisor’s” award, the criteria are:

The Top 1,200 are drawn from all 50 states, plus the District of Columbia and lists the top advisors in each state, with the number of ranking spots determined by each state’s population and wealth. The rankings are based on assets under management, revenues generated by advisors for their firms, and the quality of the advisors’ practices. Investment performance isn’t an explicit criterion because performance is often a function of each client’s appetite for risk. In evaluating advisors, we examine regulatory records, internal company documents, and 100-plus points of data provided by the advisors themselves.


To the extent that any client or prospective client utilizes any economic calculator or similar interactive device contained within or linked to Company’s web site, the client and/or prospective client acknowledges and understands that the information resulting from the use of any such calculator/device, is not, and should not be construed, in any manner whatsoever, as the receipt of, or a substitute for, personalized individual advice from Company, or from any other investment professional.


Each client and prospective client agrees, as a condition precedent to his/her/its access to Company’s web site, to release and hold harmless Company, its officers, directors, owners, employees and agents from any and all adverse consequences resulting from any of his/her/its actions and/or omissions which are independent of his/her/its receipt of personalized individual advice from Company.


2020 Top Women Financial Advisors Ranked by Barron’s

Advisors who wish to be ranked fill out a survey from Barron’s about their practice. Barron’s verifies that data with the advisors’ firms and with regulatory databases and then applies its own rankings formula featuring three major categories of calculations: (1) Assets, (2) Revenue, and (3) Quality of practice. Barron’s measures the growth of an advisors practice and their client retention and also considers a wide range of qualitative factors, including the advisors’ experience, their advanced degrees and industry designations, the size and shape of their teams, their charitable and philanthropic work, and their compliance record.


The Forbes 2020 Top Next-Gen Wealth Advisors Rankings

Developed by SHOOK Research, is based on an algorithm of qualitative criterion, mostly gained through telephone and in-person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of four years’ experience, and the algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass the highest standards of best practices. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings.


For the Ingram’s Magazine 2020 Best of the Best award for Best Wealth Manager

The recognition was awarded based on the number of Gold Awards earned by the firm over the years. A company winning 7 or more Gold Awards based on Reader’s Choice awards in their respective category was named to the 2020 Best of the Best list.


For the Kansas City Business Journal 2020 Best Places to Work Award

The 2020 Best Places to Work honorees participated in an employee survey during the summer facilitated by Kansas City Business Journal’s survey partner, Quantum Workplace. To qualify for consideration, companies had to have a minimum of 10 employees in the Kansas City area, and a preset number of employees had to complete the survey. Quantum Workplace uses a proprietary algorithm to determine the top-scoring companies.


Building image in footer courtesy of Burns & McDonnell.

We have representatives near you,
so we'll meet you wherever you are.

Request A Meeting


(866) 273-2848

Resources for investors who want
to make more informed choices.

Read More