Sports and Entertainment Wealth Management
High incomes and short career windows can make wealth feel fragile when you work in sports or entertainment. Our dedicated team helps professional athletes, entertainers and managers turn volatile earnings into a durable, long‑term plan for growing, protecting and sharing wealth.
From your first contract or breakout role through retirement and beyond, we provide integrated sports and entertainment wealth management that addresses investment strategy, tax optimization, risk management, branding, philanthropy and legacy planning in one cohesive framework.
Who We Serve
Whether you’re a professional athlete, an entertainer or a content creator — or simply part of their inner circle — you need more than generic financial advice. We understand the realities of contracts, endorsements, touring schedules, league rules, uneven cash flows and public scrutiny, and we build a plan that fits your career arc and your family’s goals.
You’ll work with a credentialed wealth manager who coordinates with tax professionals, attorneys and your existing advisors so that your financial life is organized and proactive, not reactive. Learn more about our broader wealth platform on our comprehensive wealth management page.
Awards & Recognition
Top RIA Firms 2019-2025
Awarded each September based on data from a 12-month period through June 30.
Best Wealth Management Firms 2026
Ranking released in February 2026, not based on a specific time period.
Top RIA Firms 2025
Awarded each July based on data from a 12-month period through December 31.
Why Sports and Entertainment Wealth Management Is Different
Big paydays, short earning peaks, heightened public visibility and complex contracts all raise the stakes for athletes and entertainers. Career peaks are often concentrated, which makes early, thoughtful planning essential. That means navigating brand deals, media pressure and the risk of injury or unexpected career changes with a clear long‑term strategy in place.
Our sports and entertainment wealth management approach focuses on wealth preservation strategies, disciplined cash‑flow planning and investment management designed to turn temporary earnings into lasting financial independence. For more context on these unique challenges, see The Intersection of Sports and Entertainment.
Comprehensive Planning, Built Around Your Career
Financial planning and cash‑flow design
We start with detailed financial planning that maps your current and projected contracts, potential bonuses, incentive compensation, appearance fees and off‑field income against your lifestyle needs and long‑term goals. This includes budgeting across in‑season and off‑season, planning for potential lockouts or hiatuses, and stress‑testing your plan for injuries, role changes or reduced playing time.
We also help you evaluate big‑ticket decisions — such as homes, cars, business ventures and family support — in the context of your overall wealth so that short‑term spending doesn’t undermine your long‑term security. As your career evolves from rookie to veteran, from on‑screen to behind‑the‑scenes or from touring to retirement, your plan evolves with you.
Integrated Wealth, Tax, Risk and Brand Planning for High Profile Careers
Investment strategies
We design investment strategies tailored to your risk profile, time horizon and liquidity needs while diversifying beyond your league or industry. Our disciplined, long-term approach helps you build a portfolio that supports both your lifestyle today and your legacy tomorrow.
Multi-state tax
We build tax strategies that account for income earned across multiple states or countries with varying rules. Our team manages payments, coordinates with your CPA and structures entities to help minimize surprises at tax time.
Risk management
We help identify financial risks common in sports and entertainment then design insurance and legal structures to help mitigate them. Our goal is to protect both your future earnings and the wealth you’ve already built.
Branding and sponsorships
We help evaluate brand partnerships and sponsorship deals, offering guidance on how each opportunity aligns with your long-term goals. Our team also helps you assess compensation structures, coordinating with your PR and marketing teams to support your broader brand strategy.
Philanthropy and legacy
We help you integrate philanthropy into a long-term legacy plan using structures that align with your values. Our team works with you to identify impact areas, structure tax-efficient giving and involve family members for a shared approach to philanthropy.
Why Work With Creative Planning
You’ll have access to a multidisciplinary team — including financial advisors, CPAs and attorneys all working under one roof — that focuses on the needs of sports and entertainment professionals. We act as your centralized wealth manager, coordinating with your agent, business manager and other professionals so that you have one cohesive plan.
Our experience spans clients across leagues, tours and production environments in major markets like New York and Los Angeles, giving us insight into the unique financial pressures and opportunities that come with these careers. We bring that perspective to each relationship while still tailoring our advice to your specific situation as a client.
Meet Our Sports and Entertainment Team
Our Sports and Entertainment group includes advisors who regularly work with professional athletes, entertainers and other high-profile clients. They understand league schedules, entertainment deal structures and the pressures that come with public careers, and they know how to explain complex strategies in plain language so that you can make confident choices.
You’ll work directly with an experienced wealth manager and advisory team who understands the sports and entertainment industries and can draw on the full resources of Creative Planning to support your needs.
Frequently Asked Questions
Ready to Talk?
If you’re looking for a sports and entertainment wealth management partner who sees the full picture — including contracts, endorsements, taxes, investments, risk and legacy — we’re here to help. We’ll start by listening to your story, then we’ll build a plan that reflects where you are today and where you want to go.
Request a meeting to connect with our Sports and Entertainment team and see how our integrated approach can help support you throughout your career and beyond.
Insights for Athletes and Entertainers
Financial Planning and Wealth Management for Athletes
Creative Planning's team of specialists has extensive experience helping college and professional athletes navigate their unique financial needs.
10 Financial Planning Dos and Don’ts for Professional Athletes
Explore 10 essential dos and don’ts of financial planning for professional athletes. Learn how to protect income, avoid mistakes and build long-term wealth.
The Intersection of Sports and Entertainment: Shared Money Challenges
When on the field or on stage, your career can change fast. See why athletes and entertainers share the same money challenges — and how smart planning helps.



