Ultra-High-Net-Worth Wealth Management Built Around Your Life and Legacy
Our family office wealth management team serves individuals and families with $10 million or more in investable assets, delivering the sophisticated financial planning, bespoke investment solutions and comprehensive wealth preservation strategies your complex financial situation demands.
Why Ultra-High-Net-Worth Individuals and Families Need a Different Approach
Ultra-high-net-worth wealth management requires fundamentally different strategies than traditional advisory services. Managing portfolios above $10 million demands specialized expertise in complex tax situations, multi-jurisdictional holdings, alternative investments and sophisticated risk management.
Our experienced advisors understand the unique needs of ultra-high-net-worth individuals (UHNWIs) — from wealth preservation and family governance to philanthropic planning and succession strategies. We work with more than 2,200 ultra-high-net-worth households (with an average AUM of $22M), providing clients with custom investment and portfolio management alongside comprehensive legacy planning, strategic tax planning and insurance strategies.
Our in-house specialists deliver institutional-quality service typically reserved for the largest family offices to entrepreneurs, successful business owners and multigenerational families.
2,200+
Ultra-affluent clients with more than $10M (average AUM of $22M)
150+
Centimillionaires, including billionaires
(clients with $100M+ net worth)
~$700B
In combined assets under management or advisement by Creative Planning and its affiliates as of December 31, 2025*
A Planning-Led Strategy for Ultra-High-Net-Worth Wealth
Our planning-led approach to ultra-high-net-worth wealth management starts with understanding your values and long-term objectives. These factors drive the creation of your custom financial plan and investment strategy, incorporating a diversified asset allocation across public and private markets.
Access to private market investments
Traditional public markets now represent just a fraction of the opportunity landscape, with more than 87% of high revenue U.S. companies remaining private.¹ We provide ultra-high-net-worth clients with strategic access to private market investments — spanning private equity, private debt, real estate and infrastructure — with the aim of providing potential benefits, such as diversification, reduced volatility and long-term return potential.
Leveraging our scale and deep industry relationships, we've negotiated access to investments we believe to be among the best available, at pricing typically reserved for institutional investors.
Wealth preservation through comprehensive management
Our comprehensive approach aims to help optimize and grow your wealth while supporting your wealth transfer planning and philanthropic strategies across generations. Whether you're a successful entrepreneur preparing for a business exit or a multigenerational family seeking to preserve wealth, our advisors provide the expertise and opportunities to help you achieve your vision.
1 S&P Capital IQ, Apollo Chief Economist. Note: For companies with last 12-month revenue greater than $100 million by count. April 20, 2024.
Comprehensive Solutions for Your Complex Needs
Sophisticated lending and comprehensive services for UHNWIs
Our ultra-high-net-worth clients have access to tailored lending strategies and coordinated financial services that go beyond traditional wealth management. These bespoke services include:
- Customized lending solutions and liquidity management
- Access to investment opportunities unavailable to retail investors
- Personalized service from a dedicated advisory team
- Global asset custody and multicurrency management
Alternative investments and risk management
Sophisticated wealth requires sophisticated diversification. We help UHNWIs incorporate:
- Alternative investments – Private equity, private credit, real estate and infrastructure opportunities
- Risk management – Advanced portfolio hedging, concentration risk mitigation, insurance optimization and asset protection strategies
- Tax-efficient investment options – Strategies designed to help minimize tax liability while maximizing after-tax returns
Bespoke investment solutions
Sophisticated wealth requires sophisticated diversification. We help UHNWIs incorporate:
- Alternative investments – Private equity, private credit, real estate and infrastructure opportunities
- Risk management – Advanced portfolio hedging, concentration risk mitigation, insurance optimization and asset protection strategies
- Tax-efficient investment options – Strategies designed to help minimize tax liability while maximizing after-tax returns
Family Office Services for Multigenerational Wealth
Our family office services provide ultra-high-net-worth individuals and families with comprehensive wealth management that goes beyond traditional advisory relationships. Whether you're a successful entrepreneur seeking to professionalize your financial operations or a multigenerational family requiring coordinated oversight, our family office approach consolidates investment management, tax coordination, estate planning and business exit planning under one experienced team.
This family office service model delivers the sophisticated wealth management and strategic investment access typically reserved for families with assets of $100 million or more — but here it’s available to clients with $10 million or more.
Family Governance for Multigenerational Success
Creative Planning’s family governance services empower ultra-affluent families to safeguard their legacy by creating cohesive, future-focused strategies. In addition to strategies for preserving wealth, our approach can help build enduring alignment among family members, helping to ensure everyone works toward a shared vision that benefits future generations.
A Fiduciary for Your Best Interests
We serve as a fiduciary at all times, meaning our goals are always aligned with yours. We advocate for what's most important to you, find ways to simplify complex financial matters and provide a customized wealth strategy unique to you. We're:
- An independent, private wealth management firm
- Not tied to a family of funds or investment products
- Committed to making recommendations that are in your best interests
Why Ultra-High-Net-Worth Individuals and Families Choose Creative Planning
Ultra-high-net-worth individuals and families choose Creative Planning because we combine the resources of an RIA with more than $385 billion in assets with the personalized attention they deserve. Our family office team serves affluent wealth management clients, including successful entrepreneurs, business leaders and multi-generational families.
Unlike commission-driven firms, our fee-based fiduciary model means our recommendations are always aligned with your objectives and interests. Our advisors provide strategic opportunities for wealth growth while helping protect what matters most. Find a financial advisor near you to explore how our institutional-quality service adapts to your unique needs.
Services for All Elements of Your Financial Life
Frequently Asked Questions
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