Home > Press Room > 2022 > Creative Planning Acquires Paradigm Financial Advisors

Creative Planning Acquires Paradigm Financial Advisors

The St. Louis RIA Firm manages over $600 million in AUM
OVERLAND PARK, Kan., Feb. 1, 2022 — Paradigm Financial Advisors (“Paradigm”) has joined forces with Creative Planning, LLC, which is one of the largest Registered Investment Advisers (“RIA”) in the country. Paradigm was one of the first fee-only fiduciary RIA firms in the greater St. Louis area and they have over $600 million in assets under management. Paradigm brings a talented team of professionals to Creative Planning that have extensive experience in providing financial planning, investment management, tax planning and multigenerational estate planning for high-net-worth clients and their families.

“We have admired Paradigm for many years because of their comprehensive wealth planning expertise and their commitment to serving their clients in a fiduciary capacity,” said Peter Mallouk, CEO of Creative Planning. “When we are looking at potential firms to partner with, we try to find firms that have a similar culture and have a skillset that can help us expand our wealth management capabilities for our clients. Paradigm exemplifies these ideals, and we are thrilled that they have joined our team at Creative Planning.”

Jim Reding, the owner of Paradigm, has become an equity partner with Creative Planning and he will serve as Managing Director of the St. Louis office. “We talked to dozens of firms about merging over the past few years and we feel blessed to have found the perfect fit,” said Reding. “Creative Planning has the same business model as we do, which includes a team of in-house Attorneys, CPA’s and Wealth Managers that work as a team to provide a much broader range of value added services for clients than other firms in the industry.”

Creative Planning will leverage Paradigm’s advanced planning expertise to accelerate growth in the high net worth space and they plan to hire additional Attorneys and CPA’s to create a new “hub” in St. Louis that will provide estate planning, tax planning and tax preparation services for clients in the Midwest region.

Echelon Partners acted as Paradigm’s investment banker in the transaction.

About Creative Planning
Creative Planning, LLC is an independent wealth management firm that provides a financial planning led investment management approach, retirement planning, estate planning, trust services, tax planning and family office services for individuals as well as 401(k) and institutional clients. Creative Planning manages over $100 billion in assets across all 50 states and 65 countries, as of February 1, 2022.

Media Contact:
Craig Dietel


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