Home > Press Room > 2020 > Creative Planning and Harvesters Launch Initiative to Deliver Food to Families

Creative Planning and Harvesters Launch Initiative to Deliver Food to Families

Company Donates $1 Million to Harvesters

KANSAS CITY, Mo. – Peter Mallouk, President and Chief Investment Officer, Creative Planning, announces today his company has increased their gift to Harvesters—The Community Food Network to $1 million. This donation will help assist the food bank’s response to the COVID-19 crisis to deliver food for families that can’t afford food.

“We are fortunate to be in a position to step up to serve our clients, ensure the financial security of our team, and at the same time rise up to serve our community. We are all working together as a family office for all of our clients and to ease the burden for our community. We hope this inspires other organizations to contribute however they can.” said Mallouk.

Harvesters is focusing on providing additional food to pantries and mobile distributions to support families. Vulnerable families will face additional financial burdens if they have to miss work to care for children who are out of school, if they don’t have paid sick leave or are sick themselves. Harvesters knows these families will be in need of additional food. Additionally, with schools closed, children who receive free and reduced meals may be at risk, impacting Harvesters’ ability to deliver BackSnacks. Seniors are some of the most vulnerable during this time and are in need of nutritious food now more than ever.

“We know the people we serve may be the hardest hit by this pandemic and it is more important than ever to reach our community members in need,” said Valerie Nicholson-Watson, President and CEO, Harvesters—The Community Food Network. “Because of this very generous donation, we will be able to move more food out to families, children and seniors through our pantries and mobile food distributions.”

About Harvesters—The Community Food Network

Harvesters is this area’s only food bank and was Feeding America’s 2011 Food Bank of the Year.

Serving a 26-county area of northwestern Missouri and northeastern Kansas, Harvesters provides food and related household products to more than 760 not-for-profit agencies including emergency food pantries, soup kitchens, homeless shelters, children’s homes and others. Agencies in Harvesters’ network provide food assistance to as many as 141,500 different people each month. Harvesters, which was founded in 1979, is a certified member of Feeding America, a nationwide network of more than 200 food banks, serving all 50 states. For more information, visit www.harvesters.org.

About Creative Planning

Creative Planning is one of the largest independent wealth management firms in the country, managing approximately $45 billion in assets for clients in all 50 states.  Creative Planning offers financial planning, investment management, tax advice and preparation and estate planning services to individuals, businesses and foundations. For more information, visit www.creativeplanning.com


Harvesters: Gene Hallinan
O: 816.929.3071  C: 913.231.4849

Creative Planning: Christy Watson
O: 913.815.6561


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