Creative Planning > Podcasts > Icons and Ideas > Inner Excellence Author Jim Murphy: Why Success Isn’t Enough

ICONS AND IDEAS

Inner Excellence Author Jim Murphy: Why Success Isn’t Enough

Published on September 15, 2026

Peter Mallouk
President & CEO
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What if achieving everything you want still doesn’t give you the life you’re looking for? “Inner Excellence” author and former professional baseball player Jim Murphy joins Creative Planning President and CEO Peter Mallouk on Icons and Ideas to explore why achievement, confidence, money and status alone don’t create fulfillment and what it really takes to perform at your best under pressure.

Jim shares the remarkable journey that took him from professional baseball and the Chicago Cubs organization to giving away most of what he owned and moving to the Arizona desert in search of a greater purpose. He explains the principles behind “Inner Excellence,” including why presence can be more powerful than confidence, how our attachment to possessions, achievements, looks, money and status can hold us back and why the goals we chase may not be what we truly want.

Jim also reflects on the unexpected moment Philadelphia Eagles wide receiver A.J. Brown was seen reading “Inner Excellence” during an NFL playoff game, sending a book that had struggled for 16 years into the spotlight. Through it all, Jim challenges high achievers to redefine success, pursue a fullness of life and devote themselves to something greater than themselves.

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