Investment Management
Committed to delivering personalized portfolios for each client. Because your financial life is anything but standard.
IDENTIFYING THE RIGHT STRATEGY FOR YOU
A Customized Portfolio for Every Client
No two client portfolios at Creative Planning will look exactly alike. Portfolios are tied to your unique financial goals, with investment allocations that give you a high probability of reaching those goals. We'll recommend a mix of investments and tax-efficient strategies to help you toward long-term growth while also providing stability in the short term. And as your life evolves, we'll revisit and adjust your portfolio to keep it aligned with your goals.
Our Investment Principles
How We Select Investments
When you choose Creative Planning, you can expect meticulous investment decisions based not only on your unique financial plan but also on our core investing principles. These principles guide our investment strategy and help make sure your portfolio is optimized and working toward meeting your goals.
We aim to keep the average cost of your holdings as low as possible by seeking lower-fee products so that your total return isn't eroded by annual fees and expenses.
You're part of the investment selection process. To help you make well-informed investment decisions, we'll make sure you understand the risk and return potential of investments before taking action in your portfolio.
In addition to managing tax-efficient trades, our advisors guide clients on using pre-tax and Roth IRAs alongside retirement accounts for tax-optimized outcomes. Every portfolio is designed with a compliant tax strategy that aligns with the client's unique financial situation.
Based on your goals, we'll recommend assets that provide passive income, such as real estate and dividend-paying investments, giving you more funds to allocate in your portfolio or use however you'd like.
Proud to Be a Fiduciary
Some firms earn commissions based on hidden fees and buying and selling decisions — but not us. As fiduciaries, we're legally and ethically bound to act in your best interests.
When you work with Creative Planning, you can expect us to take a planning-led approach to your investments. Your trusted advisor will guide you through selecting the right asset allocation and investment strategy for your unique situation and will only make recommendations that work toward your goals. Simply put, we only succeed when you do.
Client-Based Strategies for Diversified Portfolios
At Creative Planning, your foundation will always be your investment goals, financial plan and risk tolerance. From there, we'll construct a diversified portfolio that's built with your specific needs and desired outcomes in mind every step of the way.
We create our portfolios with a custom mix of assets, including U.S. stocks, private market investments, international stocks, bonds and real estate — all curated to support your short- and long-term investment strategy and withstand the variability of the market.
A Focus on Tax-Efficiency
Beyond maintaining a diversified portfolio, it's also essential to make sure your portfolio is as tax-efficient as possible. Creative Planning helps clients maximize the tax savings within their portfolios by actively implementing tax-efficient strategies. When creating a client's personalized portfolio, we consider:
- Asset Location Strategies
- Opportunistic Rebalancing
- Tax-Loss Harvesting
Unlike other firms, these aren't adjustments we only execute at your annual review. Rather, we monitor your portfolio throughout the year, adjusting it as needed so that it remains aligned with your needs as they evolve in real time. And with our in-house team of specialists in investment trading, accounting, insurance and more, we have the available expertise to fully optimize your portfolio for all seasons.
Awards & Recognition
Top RIA Firms (2019-2024)*
Top RIA Firms (2014-2020)*
Top RIA Firms (2024)*
“Creative Planning is at the vanguard of a profound shift in finance.”
