Investment Management Is at Our Core

At Creative Planning, many of our clients have sought us out for investment management services, while others are looking for help with their overall wealth management needs. In either case, we take the time to get to know our clients up front.

Our products and services are customized for our clients.

As one of the nation’s leading independent wealth management firms, we take our role as your advisor seriously. We spend time with our clients to understand their personal situation. This results in customized financial portfolios and wealth management solutions tailored to each client’s personal needs.

Some firms charge an investment management fee and then recommend funds they own. To avoid this glaring conflict of interest, we offer no proprietary funds. You wouldn’t go to a car dealership and pay the sales associate a fee to determine what type of car to buy – they would gladly take your fee, then recommend the models they sell. Likewise, you shouldn’t pay a financial advisor a fee to determine which funds to invest in if that advisor’s firm owns products. They are, of course, more likely to recommend their own funds, regardless of whether they are best for you or not.

We will always search for the best investment options available to meet your long-term needs. Our job is to help you select the investments that have the highest probability of getting you the outcomes you want – not to sell investment products.

Financial Planning

Creative Planning is recognized across the United States for our commitment to excellence in financial planning and wealth management. Our financial services are comprehensive. We employ Certified Financial Planner™ professionals, CPAs, CFAs, money managers, and attorneys all across the Creative companies. That means Creative delivers a team of credentialed, educated, experienced, and action-oriented advisors.

Our team focuses on investment planning. We pull all the pieces together to create a customized plan. We address all aspects of a plan – from estate planning, tax strategy, and risk management to retirement, education, asset protection and charitable planning.

Investment Management

We excel in the investment management industry because it is at the core of our services. Our $36 billion under management was gained primarily through referrals. We have extensive experience managing asset classes in all markets.

We do not experiment with our clients’ money, and we do not invest based on a hunch.

For most of our clients, the focus is to retain their current wealth, followed by growth. But each client has different needs and unique circumstances. We analyze all aspects of a client’s current financial situation and desired outcomes before constructing a portfolio.

Creative’s investment committee focuses on cost-effective after-tax results. We recognize that the only performance that matters is the kind a client receives. As asset managers, we are not married to any one type of holding. Our investment strategies focus on finding and using best-in-class investment vehicles for every component of the client’s portfolio.

Creative refuses to offer proprietary mutual funds because of the conflicts of interest they create. Creative also serves as a fiduciary. We must use the highest standard of care when advising clients on their money.

Retirement Plans

Creative offers 401(k) and profit-sharing consulting services. This includes asset allocation, fund performance reviews and comparisons, investment committee oversight, fiduciary services, investment plan design, and employee education programs.

Our team of specialists focuses on the four core areas of an effective 401(k) plan: fiduciary services, investment performance, fees and disclosure, and employee education. Since 1982, Creative has been providing retirement planning solutions to its clients. As an independent investment firm, we can work with business clients to select and implement a “best fit” 401(k) plan.

To set an appointment to learn more about how Creative Planning can evaluate and potentially improve on your current 401(k) plan, please email Robert at

Institutional Services

Creative provides consulting services for institutions including endowments, foundations, charities, and other nonprofit organizations. Services include investment management, fund performance reviews, investment committee oversight, investment and spending policy guidance, and fiduciary services.

For more information, contact Tiya Lim, director of institutional services, at

Private Wealth Management

Our primary focus is working with individuals, and we work with thousands of clients in all 50 states.

Our clients expect an ongoing customized, informed, tax sensitive approach to investing.  We also provide ongoing financial planning to our clients to ensure the portfolio is not only adjusted based on market conditions, but also to adapt to our clients’ every changing situations and needs.  We have been recognized nationally, many times, for our achievements in this area.

For more information

A Holistic Approach to
Financial Planning

Jonathan Knapp, Creative Planning’s Director of Financial Planning lays out the steps we take to help create a financial plan that serves you best. Creative Planning looks at your total picture to ensure that you are on track for the financial path that is best for you.

We Are Creative Planning

What makes us Creative Planning? Our people!

Qualified Retirement Plan

Creative Planning’s retirement planning specialists, Bob Pascuzzi and Don Recker, dedicate themselves to providing a full range of services to help keep your plan compliant and on track. Company 401(k) plans

No Non-profit is the Same. Neither should be their investment strategies

Creative Planning’s Director of Institutional Services Tiya Lim explains why the company’s commitment to individualized financial strategies is just as important for non-profit organizations.