Jennifer Price, CFP®, MS

Jennifer serves as a Partner and Private Wealth Manager, working directly with her clients to create and maintain a customized financial plan addressing all aspects of a healthy financial life, including investments, tax planning, risk management, retirement, employee benefits and estate planning.
With nearly two decades of experience in the financial services industry, Jennifer has developed an in-depth knowledge of providing clients with comprehensive wealth management. Prior to joining Creative Planning, Jennifer worked as an Associate Financial Planner at an independent wealth management firm in Dallas, Texas, where she provided planning and investment advice to families and individuals.

Jennifer earned a Bachelor of Science degree and a Master of Science degree in personal financial planning from Texas Tech University. She is also a CERTIFIED FINANCIAL PLANNERTM professional, as designated by the Certified Financial Planner Board of Standards, and was named to the 2023 InvestmentNews 40 Under 40 list of financial advisors to watch.

Outside the office, Jennifer enjoys traveling, playing board games and being active with her husband, James, and son, Max. She also enjoys spending time with her family and friends, playing co-rec softball and supporting her Texas Tech Red Raiders. To learn a fun fact about Jennifer, ask her why she retired from acting in the seventh grade.