As the President of Creative Planning and affiliated companies, Peter Mallouk, J.D., MBA, CFP® leads one of the most successful and fastest-growing enterprises that delivers comprehensive wealth management services. Creative Planning manages over $ $49.4 Billion in assets as of June 30, 2020, for clients in all 50 U.S. states and abroad.

Mallouk, a lawyer as well as a financial advisor and CERTIFIED FINANCIAL PLANNER™ practitioner (CFP®), has been recognized for his work and was ranked No. 1 on Barron’s “Top 100 Independent Financial Advisors” for three consecutive years (2013-15). In addition, he appeared twice on Worth magazine’s “Power 100” (2017 and 2018) – a list of the most powerful men and women in global finance. In fact, he is the only person on the list who advises clients.

Mallouk owes his success to his beginnings as an estate planning attorney, supporting advisors at various brokerage houses and independent firms. In that role, Mallouk observed that most advisors were only focused on gross investment returns and paid little heed to taxes or to helping clients achieve specific financial goals. He also saw a conflict of interest when advisors charged investment commissions on in-house investments.

That unique perspective led him to a business plan that emphasizes limiting costs, minimizing taxes and delivering consistent investment performance through a rigorous asset selection process. Mallouk’s approach focuses on the amount of money his clients keep after fees and taxes, as opposed to focusing on gross returns. To do that, he strives to keep portfolio turnover – and its attendant fees and taxes – as low as possible.

Not one for conventional wisdom, Mallouk dismisses investment legend John Bogle’s rule of thumb that investors should subtract their age from 100 to determine their appropriate equity allocation. Instead, he believes that a wealthy person in his or her 70s should have an allocation based on their future income needs, which could go on for decades, rather than on age alone. On the other hand, a 45-year-old who can’t stomach stock market volatility may be better off with a significant allocation to bonds.

Mallouk’s company, Creative Planning, has also been recognized for excellence in the financial industry. Company accolades include:

A nationally recognized financial industry thought-leader, Mallouk is a prolific public speaker, financial news influencer and the author of The 5 Mistakes Every Investor Makes and How to Avoid Them: Getting Investing Right.