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Pandemics pose a real threat, and at some point we will have one.

However, most of the time the pandemic does not materialize, and those who fled to the “safety” of cash were forever punished by missing out on the market’s swift recovery.

This was the case with the SARS scare in 2003 and 2004, 1 and with the bird flu in 2005 and 2006. The swine flu caused a near panic in 2009. You might recall the Ebola scare of 2014. All of these were terrible, resulting in many deaths. In all cases, the threat was identified, ultimately contained and controlled.

Today, the Wuhan coronavirus has emerged as the newest threat. As with previous public health related market pullbacks, the issue is that no one knows how many lives will be lost before this too is contained and controlled. One thing is certain – the medi