Why this Charitable Giving Strategy is Gaining Popularity Among Athletes and Entertainment Professionals

Charitable giving is an important part of our American culture. According to Giving USA, Americans donated $427.71 billion to U.S. Charities in 2018.1 Athletes and entertainment professionals have long been recognized for their charitable generosity, and many even establish public or private foundations to provide consistent aid to others.

However, operating a charitable foundation requires a commitment to administrative duties on par with running a business. Necessary tasks include forming a corporation, drafting Articles of Incorporation selecting board members, drafting by-laws and governing documents, and more. Then, you must apply for tax-exempt status and comply with all requirements necessary to maintain this status. Not to mention the expense of paying someone to administer the foundation and coordinate fundraising. It’s only once all of these tasks are accomplished that you can begin to give back.

In part because of these administrative burdens, many athletes and entertainers have moved away from establishing foundations in favor of donor-advised funds (DAFs). This has been a trend in the general population as well. In fact, contributions to DAFs as a percentage of total giving increased from 4.4 percent at the end of 2010 to 12.7 percent at the end of 2018.2 Following is an overview of DAFs and why this vehicle is becoming an increasingly popular choice for charitable giving among athletes and entertainment professionals.

What is a Donor-Advised Fund?

A donor-advised fund is a 501(c)(3) charitable fund that receives irrevocable charitable gifts from individuals and couples. The donor who makes a gift to the fund retains control over the timing of its distributions and the organizations to which donations are made.

For example, suppose that in 2020, John and Mary Jones donate $100,000 to a DAF at the Greater Kansas City Community Foundation. The $100,000 can no longer be accessed by Mr. and Mrs. Jones for their personal use. However, the Joneses can dictate the timing of donations (2020, 2021, 2022, etc.) to their charities of choice. The amount of the gift and the underlying assets remaining in the fund can be managed by the Jones’s advisor. There is no deadline for the distribution of funds, and the Joneses are not locked into any specific charity; multiple charities can be chosen, if desired.

Because the career span of an athlete or entertainer is typically significantly shorter than average, the ability to contribute to the DAF during prime earning years and defer distributions can be especially attractive to those who want to maximize their charitable impact over a lifetime.

Why Use a DAF?

There are several reasons you may consider using a DAF for your charitable giving:

  • Simple to set up – It’s much easier to establish a DAF than a foundation. The process includes setting up a new account, with similar paperwork as other financial accounts.
  • Simple recordkeeping – The entity you use for establishing the DAF will track contributions and distributions and provide simplified tax reporting.
  • Tax benefits – There are several ways to realize the tax benefits of a DAF:
  1. Itemized deductions – If you itemize, you can make large donations during your prime earning years and maximize your charitable deduction benefits during years you fall into higher tax brackets.

For example, suppose Jane Smith plans to make charitable gifts in retirement, and donates income to the DAF during her active years as a professional athlete, realizing a tax benefit when she has a higher income. When Jane retires, she can continue to donate to her favorite charities from the DAF she pre-funded. There are tax rules surrounding charitable giving, so it’s wise to consult with an advisor as you establish your particular strategy.

  1. Standard deductions – If your total allowable deductions in 2020 are less than $12,400 (individual) or $24,800 (married filing jointly), it may make more sense to take the standard deduction. If you are charitably inclined, consider stacking your donations.

For example, George and Kelly Johnson contribute $7,500 per year to their favorite charities. When adding up all deductions, they are generally under the standard deduction threshold by approximately $2,000. In this case, it is more beneficial for them to use the standard deduction for tax filing and stack their charitable giving.

To do so, in 2020, they make two years’ worth of donations, or $15,000, to a DAF at the Greater Kansas City Community Foundation and plan not to make any donations in 2021. The $15,000 puts them above the standard deduction threshold for 2020, and it now makes sense to itemize their returns with the higher donation amount. In 2021, they will use the standard deduction amount. By doing so, over the two years, they have the potential to realize a greater tax benefit, yet their chosen charities receive the same amount in donations.

If you are charitably inclined and would like to learn more about whether establishing a donor-advised fund makes sense for your personal financial situation, we are here to help.

Creative Planning Sports and Entertainment is a specialty practice of Creative Planning. Each of our dedicated teams specializes in working with athletes and entertainment professionals and includes an attorney, a CPA and a CERTIFIED FINANCIAL PLANNER™ practitioner. Our advisors view charitable gifting strategies as an important part of the financial planning process and have experience helping clients realize their giving objectives. For help with your personal gifting strategy, or for any other financial matter, please schedule a call.

1 https://givingusa.org/giving-usa-2019-americans-gave-427-71-billion-to-charity-in-2018-amid-complex-year-for-charitable-giving/

2 https://www.nptrust.org/reports/daf-report/;

3 https://www.irs.gov/charities-non-profits/charitable-organizations/donor-advised-funds

Troy serves as a Wealth Manager, working directly with clients to develop and implement comprehensive financial plans to address their goals and most complex financial needs. He practices in the areas of retirement planning, investment management, tax planning, estate planning, risk management, and charitable planning. Troy’s approach focuses on a thorough understanding of your circumstances in order to provide you with a truly customized plan to help achieve your goals.